For some time I have contemplated moving to FMCG industry and gaining marketing experience there. I was lucky that Danone has just embraced the digital marketing trend and was willing to invest in a person, who is interested in developing such activities. I was responsible for the overall digital strategy and supervision of every website, social network fan page and promo web app the company launched. At a certain point I started to support also the digital initiatives of the Romanian office. Despite the significant burden of the long decision chain of a large multinational company, still Danone marketing was and still is a very serious masterclass.