Digital Marketing for Healthcare
In 2015 I have started managing the online presence, digital marketing and PR for a group of medical clinics. At the beginning there was First Pediatric Consultative Clinic (1DKK), than…
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Konstantin Traev
I support e-pharmacies
9 years after my first attempt to open an e-pharmacy I got involved in the development of a really big one - Sopharma's project pharma.bg. The team needed support on…
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I open my first E-commerce
My first e-commerce project was a Tiande online store. I friend of mine was in multilevel marketing and I offered him to expand his business online. I set up the…
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I launch my First Startup
My first startup was an online platform for custom stock photography, called Photobeluga. The concept was to enable customers to post briefs for the images they need and photographs to…
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I become Digital Marketer
For some time I have contemplated moving to FMCG industry and gaining marketing experience there. I was lucky that Danone has just embraced the digital marketing trend and was willing…
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I become a CEO
In 2007 I assumed the position of Executive officer for the Bulgarian office of Ozone Laboratories. I was in charge of a total team of 25 people, budget of 1.5…
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I assemble a Sales Team
In 2006 I gathered, trained and launched my first sales team of medical reps in Ozone (part of A&D Pharma). I intentionally broke some rules when assembling the team -…
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I attempt to open e-pharmacy
In 2005 I was eager to launch the first e-pharmacy in Bulgaria. I prepared the business plan, found a business partner with a pharmacy, negotiated logistics, started to build the…
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My first innovation in sales
In Zentiva I have introduced a new workflow for the field force - a split of medical representatives efforts between visiting doctors and visiting pharmacies, as well as a new…
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I join Big Pharma
In 2002 I started my first sales job at Big Pharma, in Aventis. Worked with oncologists and GPs and studied MBA in the meantime. My first advertising materials, crafted by…
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We all intend to plan ahead, but too often let the day-to-day minutia get in the way of making a calendar for the year. Sure, you can’t know every detail to anticipate. Heck, you can’t know half the priorities that will pop up in any particular month.
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